Tesco Pioneers Menopause-Friendly Shopping Experience

In an industry-first move, Tesco has rolled out a dedicated menopause section in select stores, offering a range of products aimed at easing the menopausal journey. This initiative, a collaboration with GenM, an awareness collective, marks a significant step towards transforming the shopping experience for menopausal women.

The M-tick Revolution

The introduction of the M-tick, the world's first symbol for menopause-friendly products, now adorns a variety of items across Tesco stores and its online platform. This trial aims to not only facilitate the search for menopause-safe products but also to educate and raise awareness about the needs of menopausal women.

Curated Care

The trial, set to run until March 19, showcases a thoughtful selection of skincare, vitamins, and wellness products from trusted brands like Nivea, Olay, and Wellwoman. With over 450 products vetted for their menopause-friendliness, Tesco's initiative addresses the nuanced needs of women during this phase.

Online Accessibility

Understanding the digital habits of their customers, Tesco has also introduced a permanent menopause filter on their website, further easing the product discovery process. This digital feature reflects Tesco's commitment to accessibility and support for menopausal women.

Empowering Employees

In a holistic approach to support, Tesco extends its menopause-friendly ethos to its workforce. Initiatives include the introduction of menopause-friendly uniforms, designed for comfort and breathability, underscoring Tesco's commitment to the well-being of its staff.

Transforming Shopping for Menopausal Women

Tom Lye, Tesco's category director for health, beauty, and wellness, emphasizes the retailer's dedication to transforming the menopausal shopping experience. Through collaboration with Gen-M and the introduction of innovative solutions, Tesco aims to offer reassurance, support, and a wide range of products to alleviate menopause symptoms.

A Step Forward in Retail

Tesco's pioneering initiative represents a significant shift in how retailers can approach and support the menopausal demographic. By creating a dedicated space for menopause-friendly products and introducing the M-tick symbol, Tesco is setting a new standard in retail, prioritizing the health and wellness of its customers and staff alike.