How to Identify Truly Menopause-Friendly Products Worth Your Money

As the demand for menopausal products skyrockets, brands from Pantene to No7 are rolling out items specifically targeted at menopausal women, promising to ease symptoms from thinning hair to night sweats. But with this surge comes the risk of "meno-washing"—where products are marketed as menopause-friendly mostly for profit rather than genuine benefit. Here's how to tell if these products are truly worth your investment.

How to Identify Truly Menopause-Friendly Products Worth Your Money

What is Meno-Washing?

Meno-washing refers to the practice of brands claiming their products are tailored for menopausal symptoms when they may not effectively address those needs. This can mislead consumers and dilute the value of genuinely helpful products.

The Rise of Meno-Friendly Marketing

Big retailers and beauty brands have identified a growing market in menopausal women. Products range from cooling nightwear by Primark to specialized skincare lines like No7’s Menopause Skincare Nourishing Overnight Cream. While these products are signposted as beneficial for menopausal symptoms, not all may deliver on their promises.

The MTick: A Benchmark for Trust

To combat meno-washing, GenM co-founders Sam Simister and Heather Jackson introduced the MTick, a label awarded to products that genuinely support menopausal women. This symbol is backed by rigorous testing and research, ensuring that products meet a high standard of efficacy.

Criteria for the MTick

• Evidence-Based: Products must provide data proving they perform as advertised.

• Reapplication for Non-Compliance: Brands whose products fail to meet standards can improve and reapply, maintaining the integrity of the MTick.

Identifying Genuine Meno-Friendly Products

Check for the MTick

Products featuring the MTick have been verified as helpful for menopausal symptoms. This label is found in major stores like Boots and on brands such as Espa and Tena.

Evaluate Ingredients and Claims

• Ingredient Transparency: Genuine products will clearly list their active ingredients and their intended benefits.

• Avoid Vague Promises: Be wary of products with unclear benefits or those that claim to be a cure-all for all menopausal symptoms.

Consumer Reviews and Expert Endorsements

• Real User Feedback: Look for products with positive reviews specifically mentioning relief from menopausal symptoms.

• Expert Recommendations: Products endorsed by healthcare professionals or menopausal wellness coaches are more likely to be credible.

The Role of Brands in Menopausal Health

While many women opt for Hormone Replacement Therapy (HRT), others seek non-hormonal solutions due to personal or medical reasons. Here, the authenticity of menopause-friendly products plays a crucial role. Brands that invest in genuine solutions can significantly impact the well-being of menopausal women, helping to ease symptoms and improve quality of life.

Conclusion: Empowerment Through Information

With the increasing visibility of menopause-friendly products, it’s essential to be informed and discerning. The MTick and other such standards help distinguish truly beneficial products from those capitalizing on menopause as a marketing trend. By choosing wisely, women can find real relief from menopausal symptoms, supporting both their physical health and mental well-being during this pivotal life stage.